Premium video advertising

Put your brand where Australians watch every day.

Build your video plan
Ad opportunities

    Direct access to Australia's biggest publishers & broadcasters

    Streaming TV
    • Seven
    • Paramount
    • SBS
    • Foxtel
    • Prime Video
    • KayoKayo
    • NBA
    • Samsung
    • LG
    • Fetch TV
    • Roku
    • TCL
    • Vevo
    • Twitch
    • Activision
    Online video
    • news.com.aunews.com.au
    • The Guardian
    • The AustralianThe Australian
    • ESPN
    • 7NEWS
    • Sky News
    • Fetch TV
    • HotCopperHotCopper
    • BroadsheetBroadsheet
    • KidspotKidspot
    • New Idea
    • SkyscannerSkyscanner
    • Sporting NewsSporting News
    • SBS
    • Mamamia
    • taste.com.autaste.com.au
    • carsalescarsales
    • DomainDomain
    • realestate.com.aurealestate.com.au
    • Tripadvisor
    • eBay
    • cricket.com.aucricket.com.au
    • AFL
    • BuzzFeed
    • Business Insider
    • Fox Sports
    • The Daily Telegraph
    5,000+Publishers and broadcasters
    15M+Monthly reach across Australia
    400M+Monthly impressions
    21B+Monthly video signals powering targeting

    How it works

    Start with your brief →
    1. Step 1

      Tell us your brief

      Your brand, your goal and who you want to reach. It takes a couple of minutes in the plan builder.

    2. Step 2

      See where you'd run

      Get an instant plan showing the publishers, screens and audiences that fit your campaign.

    3. Step 3

      We set it up and go live

      We lock in the plan with you, set up the deals and optimise in real time, with reporting on what worked.

    Why Video Co.

    Your TVC, played the way it was made to be seen.

    Same ad. Better screens. Smarter delivery. Here's what changes when you buy through Video Co. with JWX technology.

    Buying video elsewhereWith Video Co. + JWX technology
    Where it playsA small autoplay box tucked beside an articleInside the publisher's own player, before the content people came to watch
    TargetingGuessed from the page around the adReads the video itself: topic, people, brands and sentiment
    OptimisationReviewed after the money's spentAdjusted live, every play, on viewability and completion
    Brand safetyChecked website by websiteChecked video by video
    Route to supplyPassed through layers of middlemenDirect publisher integrations: transparent and efficient
    Who you deal withA platform and a support ticketA local team that builds the plan with you
    See where your TVC could run

    About

    The player is the platform.

    Video Co. is the Australian and New Zealand partner for JWX. We work directly with agencies and brands to put their video in front of the right audiences, across the publishers and screens where people are actually watching.

    JWX powers the video player behind many of the world's most trusted publishers. Because the ad runs inside the same player as the content, JWX technology sees the video, the context and the viewer's engagement at the moment of play. That turns into sharper targeting, video-level brand safety and real-time optimisation.

    Our job is simple: make that supply easy to buy. Whether you want us to run it for you or your agency buys it through its own platform, we build the plan, set up the deals and report on what worked.

    In the news: Video Co. signs exclusive with JWX AdNews

    AdPublisher hero player
    0:00 / 0:15
    • In view100%
    • AudibleOn
    • ContextSport · Basketball
    • SentimentPositive
    25%50%75%Complete
    With JWX technology, your ad lands in the right moment, in front of the right viewer, because it reads every play as it happens.JWX

    Services

    Premium video. Smarter signals. Stronger outcomes.

    One partner for online video and connected TV, with JWX technology behind every placement.

    Websites & apps · OLV

    Online video

    Your ad plays inside the publisher's own video player, right before the video people chose to watch, across news, sport, entertainment, lifestyle and more.

    Smart TVs · CTV

    Streaming TV

    Your ad runs in the ad breaks of streaming TV on smart TVs: Australian broadcasters' catch-up apps, streaming services and live sport, on live and on-demand shows.

    Context

    Smart content targeting

    JWX Deep Contextual technology reads both the page and the video itself: categories, brands, people, objects and sentiment. Brand safe, and no user IDs required.

    Audiences

    Audience targeting

    Reach people already showing interest in your category, or find new customers who look like your existing ones. Predictive Audiences add up to 30% more reach.

    Formats

    High-impact & interactive

    Shoppable carts, carousels and personalised creative, built from your existing assets. Interactive formats drive up to a 45% increase in purchase intent.

    Measurement

    Attention & brand lift

    Real-time viewability, completion and attention data, plus managed brand lift studies across awareness, consideration and intent.

    Real-time optimisation

    Optimised in real time, every play.

    Because JWX technology powers the player, it sees every video uploaded across its publishers and broadcasters. That means your brand is placed in environments where your ad is in view, watched to the end and genuinely engaging people. Those signals feed straight back into delivery, shifting spend toward the publishers, placements and moments that perform best for your video asset.

    Viewability93%Up to, on JWX supply
    Completion87%Up to, on JWX supply
    Signals21B+Video signals a month
    1. PlayYour ad runs inside the publisher's own player.
    2. MeasureViewability, completion and attention are read live.
    3. OptimiseSpend moves to what's performing.
    4. ReportResults by site, format and device.

    Who we work with

    Built for brands, big and small.

    Whether you're a growing business or an established brand, we make it simple to get your video in front of the right Australians. Working with an agency? We work with them too.

    For brands

    We run it for you.

    No platform or media team needed. Most brands start with a test campaign, so you can see what works before you scale. Tell us what you want to achieve and we take care of the rest.

    • Fully managed by us, from planning and setup through to optimisation.
    • Your existing video ads are usually all you need to get started.
    • Premium publishers and screens, never random corners of the internet.
    • Plain-English reporting on who saw your ad and what it achieved.
    Build your plan

    For agencies

    Buy through your own DSP.

    Keep your workflow. We give you a direct route to premium AU supply that plugs straight into the platform you already use.

    • Share your DSP seat ID and we push a PG or PMP deal straight to it.
    • DSP and SSP agnostic, so it works with the platform you already use.
    • Curated site lists by category, audience and environment for each client.
    • JWX technology optimises and reports on viewability, completion and attention as it runs.
    Plan a client campaign

    Proof

    Proven by global brands.

    Trusted by the world's biggest advertisers, using JWX technology to deliver performance and brand suitability on every campaign.

    FMCG

    Ranked #1 for purchase data results

    With Mediacom, JWX built private deals matched to each M&M's Minis ad, checking viewability and brand safety in real time before every ad ran. JWX was the top-performing partner for sales, ahead of every other partner in the campaign.

    80%Viewability, vs a 75% benchmark
    94%Brand safety pass rate, vs 92%
    Read the case study on jwx.com →
    Automotive

    Winning buyers watching competitors

    JWX smart content targeting placed GM ads against publisher videos featuring competing car brands, across local news sites in select markets, reaching people actively researching their next car.

    77%Overall video completion
    70%Overall viewability
    Read the case study on jwx.com →
    Confectionery

    Owning the moment during Pride

    To tie Skittles to Pride Month, JWX smart content targeting found the most relevant video content across premium publisher sites and placed Skittles ads right inside it, at scale on desktop and mobile.

    92%Video completion on desktop
    82%Viewability on desktop
    Read the case study on jwx.com →

    JWX case studies, published by JWX. Results are from campaigns outside Video Co. and will vary by campaign.

    Plan builder

    Build your video plan.

    Answer seven quick questions and we'll show you where your campaign could run across streaming TV and online video. Send it through and the Video Co. team will follow up to set it up.

    Step 1 of 7

    The brand

    What are you advertising?

    Takes about 2 minutes

    FAQ

    Questions brands ask us.

    How much should we budget?

    Most brands start with a test campaign: one clear goal, a focused set of markets and a budget big enough to give clear results before you scale up. We tailor every plan to your goals. Pop your budget into the plan builder, or get in touch, and we'll show you what it can achieve.

    Do I need my own ad-buying platform?

    No. Most brands have the campaign fully managed by us, from start to finish. If your media agency prefers to buy through its own platform (a DSP), we set that up for them too.

    What creative do I need?

    Your existing video ads usually work as they are. We'll confirm the exact lengths and specs for each publisher and screen when we build your plan.

    How fast can we go live?

    Once the plan, budget and creative are locked in, we set up the deals and give you a go-live date. If your agency buys through its own platform, we send the deal straight to it.

    How do you measure results?

    JWX technology tracks viewability, completion and attention live through the campaign, with reporting by site, format and device. We can also run brand lift studies to measure shifts in awareness, consideration and intent.

    Will my ads appear in brand-safe environments?

    Yes. JWX technology checks brand safety and suitability at the level of each video, not just each website, and you only run across premium publishers and screens.

    Can you target audiences without cookies?

    Yes. JWX smart content targeting (Deep Contextual) reads the content of each page and video, so you can reach the right people without relying on user IDs. You can also add your own first-party data.

    Do you cover New Zealand?

    Yes. We represent JWX in Australia and New Zealand. Tell us your NZ brief and we'll scope the publishers and screens available there.

    Contact

    Let's build your video plan.

    Want to see what a video plan could look like for your brand? Whether you've got a campaign coming up or you're just curious what's possible, get in touch and we'll walk you through it.

    Just have a question?

    Book a 20‑minute walkthrough

    Leave your details and our team will be in touch to lock in a time that suits you.

    Start with

    By sending this, you agree to our Privacy Policy.